These are some notes based on a post at eWeek.com by Renee Boucher Ferguson. He discusses some of the experiences that Web 2.0 Implementers had so far.
Can we think of it only in companies with young workforces?
Apparently it is not only about age it is also about the type of the company. It seam if you are a tech company there is more chance to be successful in your web 2.0 strategy and implementation. In companies like Cisco and Motorola, the initiative is supported by over 40 people as well. However in an insurance company over 40 people don't have so much interest to produce web 2.0 based content.
How to make it more successful?
Increasing the awareness of the employees and teach them how web 2.0 can help them in their day to day business activity would be a very good strategy.
I have experienced this approach in another scenario when I thought an accountant how useful an spreadsheet could be for him and now he even use that for stuff that does not make any sense to me!
First build your platform and then announce it.
The industry experience tells that it is better to first have a good solid platform and then ask employees to use it as opposed to make them struggle with something half baked in an ad hoc manner.
SAAS vs In House
It seems this approach is also better from management perspective.
Finally there is a discussion about whether SAAS makes more sense for Web 2.0 or in house development and there is no obvious result.
I personally think it depends on the size of your organization if you are a huge company and into tech then in house development might make sense while if you are small and tech is not your core competency then paying 150$ per year per team might be more reasonable.
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